Useful digital marketing utilities
Free PPC calculators.Digital marketing tools.
Analyse PPC search terms, calculate CTR, CPC and MER, generate Google Ads copy and use practical helpers for everyday campaign setup and reporting. They run in your browser, so the information you enter is not sent to us.
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Built for the work marketers repeat.
Use a tool, copy the result and get back to the decisions that need a human.
Google Ads keyword match formatter
Turn a pasted keyword list into phrase match, exact match or both—ready to copy into Google Ads.
Open the tool 02 · Performance mathsROAS calculator
Calculate return on ad spend and understand how much revenue each unit of advertising cost produced.
Open the tool 03 · Media planningCPM calculator
Calculate cost per thousand impressions, or work backwards from CPM to cost or impressions.
Open the tool 04 · MeasurementUTM campaign URL builder
Build a clean tagged URL for analytics, paid media, email and social campaign reporting.
Open the tool 05 · ProfitabilityBreak-even ROAS & target CPA calculator
Use margin and variable costs to estimate the most you can pay for a sale and the ROAS needed to break even.
Open the tool 06 · Media forecastingPPC budget & lead forecast calculator
Turn a media budget, CPC and conversion assumptions into a transparent forecast for clicks, leads and sales.
Open the tool 07 · Search-term controlGoogle Ads negative keyword builder
Review a pasted search-term list and export selected negatives in broad, phrase or exact match format.
Open the tool 08 · Ad copy QAGoogle Ads responsive search ad checker
Check responsive search ad headlines and descriptions against Google's current asset quantities and character limits.
Open the tool 09 · Search appearanceSEO title & meta-description preview
Draft a page title and description, inspect the character counts and preview a possible Google result presentation.
Open the tool 10 · Budget controlCampaign budget pacing calculator
Compare spend with elapsed time, forecast the period total and calculate the daily budget still available.
Open the tool 11 · Engagement mathsCTR calculator
Calculate click-through rate, clicks or impressions for Google Ads, paid social, email and other digital campaigns.
Open the tool 12 · Cost efficiencyCPC calculator
Calculate average cost per click, total advertising cost or clicks using two known campaign values.
Open the tool 13 · Ad copy creationGoogle Ads headline & description generator
Turn an offer, audience, keyword and genuine benefits into editable responsive search ad copy ideas.
Open the tool 14 · Blended performanceMER calculator
Calculate blended marketing efficiency, marketing spend as a share of revenue and optional contribution after marketing.
Open the tool 15 · Search-term analysisPPC search-term analyser
Analyse a pasted Google Ads search-terms report for wasted spend, negative-keyword candidates and valuable queries to promote.
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