Free Google Ads tool
Google Ads keyword match formatter
Paste a raw keyword list and turn it into clean phrase-match or exact-match keywords in seconds. The list stays in your browser and is not uploaded.
0 unique keywords
Your formatted keywords will appear here.
How to use the result
Format first. Review intent before you upload.
Match type controls how closely a search needs to relate to a keyword, but it does not replace search-term reviews, negative keywords or good campaign structure.
- 01
Enter clean inputs
Use values from the same campaign, platform and reporting period so the result answers one clear question.
- 02
Check the output
Treat the calculation or formatted list as a working aid. Review the source data, naming and campaign context before using it.
- 03
Save the decision
Copy the result into the campaign plan or reporting note together with the date, data source and any important limitation.