Free campaign tracking tool
UTM campaign URL builder
Add consistent campaign tags to a destination URL so analytics can separate traffic by source, medium, campaign, term and creative.
Complete the required fields to build your URL.
How to use the result
A naming convention matters more than a clever tag.
UTM values are case-sensitive in many reports. This builder converts values to lowercase and replaces spaces with underscores to reduce accidental fragmentation. Never put personal or confidential information in a campaign URL.
- 01
Enter clean inputs
Use values from the same campaign, platform and reporting period so the result answers one clear question.
- 02
Check the output
Treat the calculation or formatted list as a working aid. Review the source data, naming and campaign context before using it.
- 03
Save the decision
Copy the result into the campaign plan or reporting note together with the date, data source and any important limitation.