Measured work, explained honestly
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Anonymised campaign evidence across South Africa, the UK, Canada and the USA, with the strategy, reporting window and limitations shown.
Case-study library
See the thinking behind the numbers.
Results are not promises. Each study explains what was measured, what changed and what the supplied platform or account evidence can and cannot prove.
Scaling a Profitable Online Boutique with Google Ads
A boutique clothing advertiser grew from a small comparison base to 1,439 recorded Google Ads conversions while cost per conversion declined and platform-reported ROAS increased.
Building Mass Awareness for a Canadian Consumer Brand
The campaign combined static Demand Gen, video Demand Gen and YouTube non-skippable activity to create broad visibility and measurable engagement across Alberta.
Profitable Cross-Channel Growth for an E-commerce Retailer
A competitive pre-owned smartphone retailer generated CA$17.2K in Shopify gross sales from CA$5.36K in combined paid media spend during the reporting window.
Reducing the Cost of Garage Door Leads
The Google Ads account increased recorded conversions while substantially reducing acquisition cost across garage-door repair and installation demand.
Turning London Theatre Interest into Ticket Revenue
A coordinated Meta and Google campaign supported awareness, high-intent ticket demand and a reported 6.5x media-efficiency ratio during the campaign period.
Generating Qualified Lead Volume Across Multiple US Markets
A structured, multi-location Google Ads system generated substantial recorded lead volume across several high-value building categories.
Improving Google Ads Efficiency for a Helmet Retailer
The account maintained nearly the same conversion volume on 20% less spend while improving cost per conversion and platform ROAS.
Increasing E-commerce Efficiency for a US Supplement Retailer
Shopify net sales increased while combined paid media spend declined, producing a stronger blended return during the reporting window.
Building B2B LinkedIn Momentum in a Specialist Market
A specialist B2B page grew its relevant professional audience while video-led and benefit-focused content created a stronger base for organic and paid activity.
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