Free assessment Free Google Ads optimisation tool
Upload or paste a Google Ads search-terms report to find possible wasted spend, negative-keyword candidates and converting queries worth reviewing as keywords.
Include Search term, Clicks, Cost and Conversions. Impressions and conversion value unlock extra metrics.
These rules create review queues, not automatic campaign changes.
How to use the result
The analyser combines duplicate search terms, calculates account-level metrics and applies your click, CPA and ROAS thresholds. It never edits Google Ads, and the report stays in your browser. Review relevance, conversion quality and match-type implications before acting on any suggestion.
Download a Search terms report with Search term, Clicks, Cost and Conversions. Add Impressions and Conversion value for CTR and ROAS analysis.
Choose how many no-conversion clicks should trigger review, then enter a target CPA and target ROAS that reflect your economics.
Investigate exclusion candidates for irrelevant intent and promote valuable queries only when they fit the correct campaign and landing page.
Formula, example and common questions
These notes explain what the calculation means, how to reproduce it and where a simple metric can become misleading.
The tool aggregates repeated search terms before calculating cost and conversion metrics. A candidate is flagged against your thresholds, but semantic relevance still requires human judgement.
CPA = cost ÷ conversions · ROAS = conversion value ÷ costA query with 18 clicks, meaningful spend and no conversions may enter the exclusion queue. A relevant query with three conversions below target CPA may enter the promotion queue. Neither suggestion is applied automatically.
Frequently asked questions
It is a tool that reviews the actual queries that triggered paid-search ads, calculates their performance and organises them into prioritised review queues.
Yes. Analyser and analyzer are regional spellings for the same type of PPC search-terms analysis tool.
Include Search term, Clicks, Cost and Conversions. Impressions enables CTR, while Conversion value enables ROAS. Campaign, keyword and match type add helpful review context.
No. It analyses pasted or uploaded report data locally in your browser and cannot add negatives, keywords or make account changes.
No. A relevant term may need more data, better ad copy, a stronger landing page or conversion tracking review. Check intent and statistical context before excluding it.
Use a threshold informed by typical conversion rate, CPC, conversion delay and acceptable spend. A higher-value or low-volume campaign may need a different threshold from a high-volume lead campaign.
Yes. It flags converting search terms that meet your CPA or ROAS target so you can consider adding them as deliberately managed keywords.