Free media budget calculator
Campaign budget pacing calculator
Compare spend to date with the time elapsed, project the period total and calculate the daily budget available for the remaining days.
Enter the period data—
How to use the result
Know whether campaign spend needs attention before month-end.
The projection assumes the average daily spend so far continues unchanged. It does not account for weekday patterns, delayed reporting, platform billing adjustments, planned promotions or seasonal demand. Use the output as an early-warning check, then review the campaign context before changing budgets.
- 01
Use one reporting period
Enter the approved media budget, spend recorded to date, completed or current day count, and total days for the same period.
- 02
Read pace and projection together
Pace compares actual spend with an even daily plan. Projected spend extends the current daily average to the end of the period.
- 03
Adjust with context
Use the remaining daily budget as a guide, then account for known demand patterns, planned promotions and platform delivery before making changes.