Free PPC planning calculator
PPC budget & lead forecast calculator
Model how budget, average CPC and conversion rate could translate into clicks and leads. Add close rate and sale value for a commercial scenario.
This is a scenario model, not a platform forecast or guarantee. Test conservative, expected and optimistic assumptions before committing budget.
How to use the result
A useful forecast shows its assumptions.
CPC, conversion rate and close rate change with auction conditions, targeting, creative, landing pages, sales follow-up and seasonality. Use this as a planning range and replace assumptions with observed data as soon as campaigns run.
- 01
Enter clean inputs
Use values from the same campaign, platform and reporting period so the result answers one clear question.
- 02
Check the output
Treat the calculation or formatted list as a working aid. Review the source data, naming and campaign context before using it.
- 03
Save the decision
Copy the result into the campaign plan or reporting note together with the date, data source and any important limitation.