Free Google Ads tool
Google Ads negative keyword builder
Paste unwanted search terms, keep only the exclusions you intend, choose a negative match type and copy the formatted list for Google Ads.
Paste unwanted search terms to review them here.
How to use the result
Block wasted intent without hiding useful demand.
Negative keywords behave differently from positive keywords and do not cover every close variant. Review plurals, misspellings and related wording separately, then check the final list against valuable searches before applying it.
- 01
Enter clean inputs
Use values from the same campaign, platform and reporting period so the result answers one clear question.
- 02
Check the output
Treat the calculation or formatted list as a working aid. Review the source data, naming and campaign context before using it.
- 03
Save the decision
Copy the result into the campaign plan or reporting note together with the date, data source and any important limitation.