Entertainment · London, UK
Turning London Theatre Interest into Ticket Revenue
A coordinated Meta and Google campaign supported awareness, high-intent ticket demand and a reported 6.5x media-efficiency ratio during the campaign period.
Tickets sold
Account-reported
Net revenue
Account-reported
MER
Revenue divided by media spend
The challenge
What needed to change
The production needed to create interest and capture active theatre demand while balancing discovery and direct-response activity across two platforms.
The response
A focused operating plan.
Meta Sales
Used the sales campaign to drive the highest platform-attributed conversion volume.
Performance Max
Captured intent and added tracked conversions with the strongest reported conversion rate.
Search
Reached active theatre demand with the campaign's highest click-through rate.
Discovery
Used lower-cost Meta Traffic and Demand Gen activity to widen the audience efficiently.
Measured outcome
The account reported 2.1K tickets sold and £46.9K net revenue against approximately £7.2K in media spend.
Read the result correctly
The data note matters.
MER is net revenue divided by media spend; it is not platform-attributed ROAS. Ticket and revenue totals are account-reported, while paid conversion tracking was still being resolved. All values are British pounds.
This case study describes one account and period. It does not guarantee that another business will achieve the same outcome.