E-commerce · USA
Increasing E-commerce Efficiency for a US Supplement Retailer
Shopify net sales increased while combined paid media spend declined, producing a stronger blended return during the reporting window.
Blended ROAS
Up 110.4%
Shopify orders
1-22 July 2026
Shopify net sales
Up 13.3%
The challenge
What needed to change
The retailer operates in a competitive category. Budgets were deliberately reduced while stronger returns and cleaner scaling signals were established.
The response
A focused operating plan.
Google Ads
Optimised Search, AI Max and Performance Max coverage and removed weak asset groups.
Meta Ads
Used catalogue sales, video and static creative while moving spend according to purchase performance.
Creative analysis
Compared engagement, cart activity, purchases and ROAS across product and format combinations.
Controlled scaling
Protected profitability first so future reinvestment could begin from a stronger base.
Measured outcome
Shopify net sales increased 13.3% while combined PPC spend fell 46.2%, increasing blended ROAS to 2.5x.
Read the result correctly
The data note matters.
Blended ROAS uses Shopify net sales divided by combined paid media spend. Google Ads figures are platform-attributed and use separate comparison windows. Platform attribution and Shopify sales do not reconcile exactly. Currency is USD.
This case study describes one account and period. It does not guarantee that another business will achieve the same outcome.