Lead generation · Tennessee, USA
Reducing the Cost of Garage Door Leads
The Google Ads account increased recorded conversions while substantially reducing acquisition cost across garage-door repair and installation demand.
Recorded conversions
Up 244.1%
Cost per conversion
Down 58.6%
Conversion rate
Up 108.5%
The challenge
What needed to change
The account needed to move beyond early-stage learning and generate relevant customer enquiries, with phone calls as the primary lead action.
The response
A focused operating plan.
Campaign testing
Tested structures and traffic sources to find the combinations producing useful enquiries.
Service segmentation
Separated repairs, new doors and urgent repair intent into focused ad groups.
Target CPA control
Introduced commercially realistic acquisition targets rather than pursuing volume at any price.
Search-term cleaning
Applied extensive negative-keyword controls to reduce irrelevant clicks and wasted spend.
Measured outcome
Recorded conversions increased from approximately 34 to 117. Spend rose 42.6%, but stronger conversion growth reduced CPA from roughly $295 to $122.
Read the result correctly
The data note matters.
Results use non-projected totals shown in the supplied Google Ads campaign table. Conversions may include phone calls and other configured lead actions; they should not be interpreted as phone calls only.
This case study describes one account and period. It does not guarantee that another business will achieve the same outcome.