E-commerce · Canada
Profitable Cross-Channel Growth for an E-commerce Retailer
A competitive pre-owned smartphone retailer generated CA$17.2K in Shopify gross sales from CA$5.36K in combined paid media spend during the reporting window.
Blended ROAS
Target: above 2.5x
Shopify gross orders
1-22 July 2026
Google Ads ROAS
1 June-22 July 2026
The challenge
What needed to change
The retailer operates in a highly competitive category. Spend was deliberately controlled while the account was rebuilt around profitable growth.
The response
A focused operating plan.
Google Ads structure
Reallocated budgets and focused optimisation on stronger Performance Max activity after checking purchase tracking.
Meta catalogue sales
Strengthened sales catalogue campaigns and shifted spend towards winning ads.
On-site conversion
Supported free-shipping messaging and an abandoned-cart workflow.
Commercial discipline
Moved budget between markets, campaigns and creatives while protecting the central ROAS objective.
Measured outcome
Blended ROAS reached 3.2x, 28% above the 2.5x objective. In the separate Google Ads comparison, platform ROAS increased from 2.09x to 5.70x.
Read the result correctly
The data note matters.
Blended ROAS uses Shopify gross sales divided by combined paid media spend. Google Ads figures are platform-attributed and use separate comparison windows. Platform attribution and Shopify sales will not reconcile exactly.
This case study describes one account and period. It does not guarantee that another business will achieve the same outcome.